“We should no longer be talking about ‘digital marketing’ but marketing in a digital world.”
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
IT is the huge and expensive investment in most of the organizations, whether it is “planning,” “performance,” “process,” “people,” “information,” or “innovation.
Content is King but engagement is Queen, and the lady rules the house!
Everything is going to be connected to cloud and data... All of this will be mediated by software.